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Where?      _cc781905-5cde-3194-bb3b -136bad5cf58d_  _cc781905-5cde- 3194-bb3b-136bad5cf58d_On-line
  In planning
What?      _cc781905-5cde-3194-bb3b -136bad5cf58d_ Build Smart or Smart Building. What can we learn from the data and which business models will be enabled in the future?


Despite digitization and automation trends, the industry and economy around buildings is still heavily influenced by manual activities and paper. Buzzwords such as digital transformation, Industry 4.0 and automation are often used, but there are no ideas for implementation.Our virtual Innovation Circle wants to address the great opportunities instead of letting them pass by - let's talk Real Estate.

We bring representatives of the industry from all aspects of the real estate life cycle as well as experts from science and business into digital dialogue. Together we discuss current and exciting questions and topics - and let future visions grow.




Use Industry 4.0 approaches

Using Industry 4.0 approaches:

Proven procedures from Industry 4.0 can also be used in the value chain of real estate and thus for all project participants - this not only has an impact on efficiency, but also plays an important role in terms of future orientation and security. Basic technologies of Industry 4.0 are available and are already being used. This is about: 

  • Data and their secure exchange

  • technologies such as B. BIM (Building Information Modeling)


Create real exchange

Create real exchange:

Through a moderated exchange, a limited number of participants and industry specificity, we want to create opportunities that can actually be put into practice. We build on:


  • Openness, fairness and commitment 

  • Partnership and trusting interaction

  • A common network for a lively exchange



Our Innovation Circle bundles practical and user-side expertise, provides impulses from science and research as well as experience from consulting. This results in an end-to-end view of the entire value chain from a wide variety of perspectives. 

Recurring & Online!


Fanny Eynoethen

Born in 1990, expert in real estate management and organizational development

“Peter Ferdinand Drucker (1909 - 2005) was already of the opinion that we cannot predict the future, but can shape it. There are currently many discussions about the future of the world of work and real estate, and I would like to help shape this future with passion and authenticity. But nobody knows everything and nobody can shape the future alone, so we want to do this together.”


Andrew Bader

Born in 1966, expert in business development & industry 4.0 Founder and CEO of objective partner

“I am an entrepreneur with full commitment, creative drive and 100% digital. I'm sure that you'll be lucky if you can do what you're passionate about. Because it gives immense pleasure to work passionately on the future, to develop new ideas, to develop opportunities and to look for ways.”


Martin Orthen

Born in 1976, expert for program and project management in the context of digital transformation projects, founder and managing director of 55BirchStreet GmbH

"The future is being shaped today - and here we support our customers with the team from 55BirchStreet and find a suitable solution for every challenge."


Experts and out-of-the-box thinkers

Prof. Dr. Braml

Born in 1976, expert for reliability theory in solid construction, professorship for solid construction at the University of the Federal Armed Forces in Munich

“We have to leave an environment worth living in for future generations. At the university I was given the opportunity to develop new strategies for environmentally friendly buildings and particularly sustainable infrastructure structures. With the digitization of the construction industry, a multitude of new possibilities are emerging that allow us to significantly extend the lifespan of buildings. Extend service life - conserve resources. This is what drives me for research in solid construction.”


Frank Hermanns

Born in 1975, Hamburg branch manager, UDM Development

“Many technologies are already at a high level of development, but given the complexity of real estate projects, they can often only be implemented over the long term. Climate protection goals and user needs drive me every day to accelerate such tough innovation cycles and to quickly implement narrowly defined use cases in reality. Collaborative, transparent and measurable.”


and more

different practical implementers and users

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